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Table of Contents Contents Executive Summary:3 Dairy industry in Pakistan4 STEPS TAKEN IN DAIRY INDUSTRY5 cuss Analysis6 Political:6 Economical6 Social:7 Technology:7 Porters:8 menace of New Entrant8 Suppliers author:8 Buyers Power9 Substitute9 challenger9 Competitor Analysis10 Identify 3 Opportunities:10 Recommended probability:11 breakdown:11 Demographic Segmentation:11 Geographic Segmentation:11 Psychographics Segmentation:11 behavioural Segmentation:12 Targeting:12 Positioning:12 harvest-home Attributes:13 Marketing mix13 Product:13 Brand name:13 Quality and features:13 Placement:14 Promotion:14 determine14 References:15 Executive Summary: Pakistan is part of the emerging markets, which are stellar(a) much of the growth in the global dairy industry, including India, mainland chinaware and Middle East. Pakistan dairy i ndustry growth rate in the global industry is accounting for nearly 95.8 pct in the past four years.

These countries are experiencing fast growth in the consumption of milk and other liquid dairy growths primer on growing populations, rising household incomes, new dietary trends and increased awareness and availability of dairy merchandises. According to the day-to-day research compensate released by Tetra Pak, the world leader in food processing and packaging solutions global consumption of milk and other liquid dairy products is expected to increase by a compound annual growth rate (CAGR) of 2.2 percentage over the next three years. This score is about the stash away of a new product which is related to dairy indust! ry. This report is a marketing plan of a Garlic butter which could be launched under the Haleeb foods company. In this report this new product is analyzed through different tools like PEST, Porters five Forces, and its s.t.p. (segmentation, targeting, positioning). The agonistic edge it has in the...

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